Archive for March, 2008
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class="post-60 post type-post status-publish format-standard hentry category-wind-power">
March 27th, 2008

Who would have thought you could get patent protection for putting a sail on a ship? It seems the novelty was lost in the days of Columbus. But that’s what German company SkySails has done.Â
SkySails’ computer-controlled kites can reduce fuel use in large freight tankers by 10-35% and are the subject of a recently-issued patent. Both EcoGeek and Matter Network have reported on the kites, which span more than 1700 square feet and fly at a height of 600-1,000 feet to take advantage of stronger and more stable winds.
U.S. Patent No. 7,287,481 covers an aerodynamic kite for driving watercraft. The device, which the patent calls an “aerodynamic profile element,” alleviates certain problems inherent in using large kites, such as control of the kite, unpacking and packing the kite (“unreefing” and “reefing”) and launch and retrieval procedures.Â
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The kite has an upper layer and a lower layer with four openings for air intake between the two layers arranged around the horizontal longitudinal axis of the kite. Air enters the openings and fills the internal space between the upper and lower layers.Â
A stiff kite stick fixed along the longitudinal centerline of the kite provides stabilization. The stick may be shortened or locked in a particular position for ease of reefing and unreefing. A gondola at the bottom of the kite connects to a pulling cable that can attach to a watercraft. The kite has a network of reefing lines that extend to outer fixing points at the outer edges of the kite.
With the fuel savings the SkySails kite provides, it may become a very popular product for cargo ships. But SkySails isn’t stopping there; it also filed a patent application for a device for converting wind into mechanical energy, which pairs its kites with energy converters. Perhaps a subject for another post…
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class="post-59 post type-post status-publish format-standard hentry category-trademarks">

Since IÃÂ started reading, researching and postingÃÂ about the prevalence of eco-marksÃÂ (trademarks that communicate environmentally-friendly products or practices), I’ve been troubled by them.ÃÂ There is, of course, the obvious concern about false, unsubstantiated,ÃÂ or misleading environmental claims,ÃÂ known as “greenwashing,” which troublesÃÂ me as a consumer.ÃÂ This concern has been borne out by a recently published reportÃÂ by Terra Choice, an environmental marketing agency, called “TheÃÂ Six Sins of Greenwashing,” which surveyed over 1,000 purportedly green products and foundÃÂ that the vast majorityÃÂ made false or misleading claims.ÃÂ I’ve discussed this problem, and a couple of ways to combat it in this space before.ÃÂ (see prior posts hereÃÂ andÃÂ here)
But there is something else about the union of green marketing and trademarks that troubles me as an IP lawyer.ÃÂ ÃÂ As I mentioned in previous posts, one can’t get a federal registration for a mark that is a descriptive or generic term for the goods or services because that would prevent competitors from identifying their goods or services.ÃÂ An application for federal registration of a trademark must specifically identify the goods or services the mark will be used in connection with.ÃÂ It is this identification, or listing, of goods or services that the U.S. Patent & Trademark Office (PTO)ÃÂ examines to decide whether the mark should be allowed a federal registration.ÃÂ This decision is guided by many factors including the level of descriptiveness of the mark.ÃÂ But the trouble with eco-marks is that the identification of goodsÃÂ rarely reflects the environmental component of the mark.ÃÂ Take, for example, the identifications of services for two marks ownedÃÂ by PNCÃÂ Bank:ÃÂ
1.ÃÂ FINANCIAL SERVICES, NAMELY, BANKING SERVICES FEATURING CHECKING, SAVINGS AND INVESTMENT ACCOUNT SERVICES; FINANCIAL WEALTH MANAGEMENT; CONSUMER LENDING SERVICES; INVESTMENT BROKERAGE SERVICES; PENSION VALUATION SERVICES; ADMINISTRATION OF EMPLOYEE PENSION PLANS; INSURANCE AGENCY SERVICES; LIFE, HEALTH, ACCIDENT AND FIRE INSURANCE UNDERWRITING; INVESTMENT BANKING SERVICES; FUNDS INVESTMENT AND FUND INVESTMENT CONSULTATION.
2.ÃÂ BANKING; FINANCIAL SERVICES, NAMELY, FINANCIAL MANAGEMENT SERVICES, FINANCIAL PLANNING SERVICES, ESTATE PLANNING SERVICES, TAX PLANNING SERVICES, RETIREMENT PLANNING SERVICES, GIFT PLANNING SERVICES, DISTRIBUTION PLANNING SERVICES, ENDOWMENT MANAGEMENT AND PRIVATE FOUNDATION ADMINISTRATION SERVICES, EMPLOYEE BENEFIT PLAN MANAGEMENT AND SERVICES, FINANCIAL PORTFOLIO MANAGEMENT SERVICES, INVESTMENT ADVISORY, MANAGEMENT AND CONSULTATION SERVICES, INVESTMENT BANKING SERVICES, SECURITIES UNDERWRITING AND BROKERAGE SERVICES, INSURANCE UNDERWRITING SERVICES IN THE FIELDS OF LIFE, HEALTH, ACCIDENT, FIRE, MARINE, AND MEDICAL, AND ANNUITY UNDERWRITING AND BROKERAGE SERVICES, AND BANKING SERVICES.ÃÂ
You wouldn’t know it, but oneÃÂ listingÃÂ is for an eco-mark.ÃÂ The first is the identification of services for the mark GREEN BRANCH, the second is for EASY AS PNC.ÃÂ By reading the GREEN BRANCHÃÂ listing, one would never suspect that PNC is using the mark to attract environmentally-conscious consumers by touting the bank’s green ways.ÃÂ ÃÂ There is no mention ofÃÂ PNC’s energy efficient technology, green buildings, or any other environmentally-friendly business practices.ÃÂ
It seems to meÃÂ that GREEN BRANCHÃÂ arguably isÃÂ descriptive of the services actually provided – financial services in environmentally-friendly bank facilities – even though it is, ofÃÂ course,ÃÂ not descriptive of the services listed.ÃÂ While trademark examiners in the PTOÃÂ sometimes take it upon themselves to look beyond the listing of goods or services to the context of the mark’s use, they don’t always, and the result is stealth prosecution of eco-marks as these arguably descriptive trademarks may slip under the radar of the PTO.