Archive for August, 2010
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class="post-823 post type-post status-publish format-standard hentry category-greenwashing category-solar-power">
August 27th, 2010
 
In a case of successful public enforcement against greenwashing, two solar panel retailers have amended their ads after the Australian Competition and Consumer Commission (ACCC) found their marketing statements potentially misleading and deceptive (see the Smart Company article here and the Ecogeneration piece here).
According to the ACCC, Queensland Solar Systems and State Solar Services admitted their ads had likely violated the Australian Trade Practices Act.
The advertising statements at issue included a claim that a 1.5 kilowatt system would “wipe out” a household electricity bill when a system of that output would actually generate only about a third of the energy needs for most homes.
Other claims related to pricing and misled consumers about discounted rates and the periods when discounts were available.Â
In particular, the companies did not make clear that certain discounts were available only to customers who were eligible for renewable energy certificates offered by the Australian government.
Both companies will be required to publish corrective notices in regional newspapers, an industry magazine and on the companies’ web sites. They will also have to contact past customers to inform them of the companies’ conduct and set up a compliance program.
The ACCC has had other notable successes in policing greenwashing.Â
In 2008, a probe by the consumer watchdog agency forced Goodyear to admit that it could not substantiate advertising claims that its Eagle LS2000 tire has “minimal environmental impact,” improves fuel economy and is produced by a process that results in reduced carbon dioxide emissions.
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class="post-818 post type-post status-publish format-standard hentry category-biofuels-biomaterials category-green-patents category-solar-power">

Sundrop Fuels (Sundrop) is a Colorado company that combines concentrated solar power (CSP)Â technology with biofuels production processes.Â
While most biomass-to-biofuels systems burn the feedstocks as the first step in biofuel production, Sundrop uses concentrated solar energy to gasify the feedstocks into syngas that is made into advanced biofuels. According to the company’s web site, the very high temperatures of CSP create efficiencies in the process:
At the center of the Sundrop Fuels process is our proprietary Surroundsunâ„¢ technology, a solar-thermal biomass gasifier that generates temperatures of more than 1,300 degrees Celsius (2,370 degrees Fahrenheit) from the concentrated power of thousands of solar heliostat mirrors. Using solar energy to drive the endothermic gasification reaction ensures the most efficient use of biomass feedstock to produce liquid advanced biofuels like renewable “green” gasoline.
Sundrop owns at least one U.S. patent and two pending U.S. patent applications relating to its solar gasification technology.  Â
U.S. Patent No. 7,140,181 (‘181 Patent), is entitled “Reactor for solar processing of slightly-absorbing or transparent gases” and is directed to methods for solar powered processing of gases.
The methods described in the ‘181 Patent comprise directing concentrated sunlight through an aperture (202) into a spherical chamber (203), where the energy is partially absorbed by the walls (201) of the chamber and partially reflected.Â

Process gas is pumped into the chamber (203) through the aperture (202) and heated by contact with the walls (201) and by infrared radiation from the walls so the gas partially dissociates.Â
The gas exits through exit holes (204) and is quickly cooled by its contact with cooling surface (205) to prevent recombination. It then flows out exhaust tube (206).
Sundrop’s two published patent applications are U.S. Application Pub. No. 2009/0313886, entitled “Various methods and apparatus for solar assisted chemical and energy processes” (‘886 Application) and U.S. Application Pub. No. 2010/0000874, entitled “Various methods and apparatus for solar assisted fuel production” (‘874 Application).
The ‘886 and ‘874 Applications are directed to solar assisted water splitting processes and apparatus to supply synthesis gas for creating a hydrocarbon liquid fuel. A watter splitter (102) supplies H2 gas to a reverse water gas shift (RWGS) unit (104) that generates synthesis gas for production of liquid fuel such as methanol.  Â
 
The RWGS unit (104) includes a reverse water gas shift reactor (106) and a liquid fuel synthesis reactor (108) that forms methanol from carbon dioxide hydrogenation.Â
A field of heliostats (134), or sun tracking mirrors, reflects sunlight onto the heat exchanger (122) through window (138) in the RWGS unit (104). The solar energy drives the water splitting process.
According to this Ecogeek piece, by using concentrated solar energy Sundrop’s process more than doubles the yield of fuel that can be produced using ordinary biomass burning processes to 100-125 gallons of fuel per ton of biomass.